O que o Instagram nos ensinou


A recente venda do Instagram para o Facebook e o lançamento da versão Android do aplicativo rendeu muita discussão nesses últimos dias. Eu sou um fã do Instagram e o uso com frequência para mostrar coisas interessantes as quais eu me deparo e como um profissional da internet, sempre que entro nas redes, procuro analisar o que acontece

O mundo e social


Este material é bem atual e muito interessante. Fala da importância das redes sociais no contexto conectado e global. Para te motivar a ler o material acima, vou listar abaixo algumas informações bacanas que eu li nele: 82,4% da população online usa redes sociais. Em 4 anos, a audiência da internet cresceu 88%. Das redes

Voce conhece o Pinterest?


Pinterest é uma nova rede social que surgiu e o esquema deles lembra o Digg, onde você vê conteúdo que já foi selecionado por outras pessoas. O conteúdo é muito abrangente e vai da arte até as comidas.  Recentemente eles deram um grande passo que aumentou em 60% o tráfego deles. O Pinterest integrou com o Facebook. As pessoas

negócios

Personal Image Management

Publicado em by Bruno Kaneoya Publicado em design, gráfico, moda, negócios, serviços | 1 Comentário
michel teo sin

Como parte do meu mais novo projeto chamado: Gestão de Imagem Pessoal, aqui estão os cartões de visita criados para o fotógrafo Michel Téo Sin.

“Os olhos conversam tanto quanto as línguas que utilizamos, com a vantagem de que o dialeto ocular, embora não precise de dicionário, é entendido no mundo todo”. – Ralph Wando Emerson

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As part of my newest project called: Personal Image Management, here are the business cards created for the photographer Michel Téo Sin.

“The eyes communicate as much as the language we use. Although the visual language is understood all over the world without a dictionary”. – Ralph Wando Emerson

Products for travelers

Publicado em by Bruno Kaneoya Publicado em design, negócios, podcast, produto, tendências, web | 2 Comentários
flight001
Id tags for your bags.

Flight 001 (it is pronounced flight one) was conceived by John Sencion and Brad John somewhere between New York and Paris. They thought they had spent too much time preparing for their business trip. The result is an all inclusive, design forward retail experience that satisfies the modern traveller’s every need.

Cellphones or art objects?

Publicado em by Bruno Kaneoya Publicado em design, moda, negócios, podcast, produto, tendências | 1 Comentário
vertu

As shown before, mobile phones are no longer only communication devices. The new high-priced mobile phones have achieved the status of art objects.

“We assemble our phones by hand to take them to the level of Fabergé eggs,” said Chris Harris, the global marketing director for Vertu, the Nokia subsidiary that sells phones at prices ranging from €4,000 up to €80,000, or $5,100 to $102,000. “Our customers purchase phones because people will notice them.”

Niche phone markets account for less than 0.5 percent of the total mobile phone market, but Lewis said he expected that figure to grow to 19 percent within five years. “Design, look and feel will become more important in the market,” Lewis said.

“These phones offer all the technical things that people really use, not the latest mobile phone functions,” Olivier said. “The most important function for many users might be a hot line we will put in to get you a concierge service.”

“Buyers of our phones realize how much impressions matter,” said Jill Blumenfeld, retail manager at the Vertu shop in Paris. “Ask yourself how bad it looks at a meeting when you wear a Patek Philippe watch, carry an Hermès briefcase, use a Montblanc pen and then answer a plastic phone?”

Media Immersion Pods, straight from Tokyo

Publicado em by Bruno Kaneoya Publicado em comportamento, mundo, negócios, notícias, podcast, tendências | 5 Comentários
immersion pods

A última tendência tecnológica em Tokyo são as salas privadas equipadas com internet, dvd players, tv com satélite e playstation. É alí que os jovens encontram os amigos para uma partida de video game, profissionais conferem o desempenho de suas ações e casais vão paquerar.

Como se isso não fosse suficiente para entreter as pessoas, nos arredores das salas privadas, os cidadãos de Tokyo têm à disposição uma completíssima livraria com livros e revistas.

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The latest technology trend in Tokyo are private rooms for a rental fee, where customers can check in to a technology room for as along as they like. Once inside, every aspect of technology is available to them from the Internet and DVD players to TV (regular and satellite) to Sony Playstation. If the pod renter becomes overwhelmed by technology, there is also a nearby library with books and magazines to take back to their pod.

Young people are meeting their friends there to surf the net and play video games; business men are checking their stock and email; couples go to flirt; and many are even staying overnight. It is accepted that what goes on in these pods is private, making them a popular place for personal matters.

Starbucks to Offer Books With Beverages

Publicado em by Bruno Kaneoya Publicado em branding, design, negócios | 1 Comentário
starbucks

By HILLEL ITALIE, AP National Writer  

Music and movies were only the beginning. This fall, Starbucks will have something else on sale at the coffee bar: Mitch Albom’s latest novel, “For One More Day.”

“This is the next step of our entertainment strategy,” Starbucks Entertainment president Ken Lombard told The Associated Press on Monday. “Our plan has been to start with music, take the next step into film and add books as the third leg of the stool.”

Already offering a growing variety of CDs and DVDs, the coffee-chain has been quietly selling the children’s classic “The Little Engine That Could” and officially launches its book “strategy” with “For One More Day.” Promotion will include an online video conversation with Albom and an eight-city author tour.

Starbucks will contribute $1 from each sale — and a minimum of $50,000 overall — to Jumpstart, an educational organization that works with preschoolers.

“I am honored that Starbucks has chosen my book, and I am proud to support any effort that helps bring people together to read,” Albom said in a statement released by Starbucks.

“Over the years, I’ve spent many hours myself reading in Starbucks. It’s a fine environment to absorb and discuss a good book. And funding literacy efforts for our nation’s youngest readers — a key part of this for me — helps ensure a future where books and writers remain integral to our culture.”

Albom’s sentimental narratives are far from the Beat poetry traditionally associated with coffeehouse culture, and from CDs by Coldplay, Antigone Rising and others that Starbucks has sold. But Lombard said the author’s new book, the story of a son reunited with his late mother, “embodies Starbucks values” because it’s “an inspirational tale that encourages people to examine their lives with family and friends.”

Lombard declined to say how many books Starbucks was ordering, but with “The Little Engine That Could” selling more than 25,000 copies in just one week, “For One More Day” seems a good bet to sell hundreds of thousands. Albom’s memoir, “Tuesdays With Morrie,” has sold more than 11 million copies, while his previous novel, “The Five People You Meet in Heaven,” topped 8 million.

Albom’s publisher, Hyperion Books, is scheduled to release “For One More Day” in late September. Starbucks will begin selling the novel in early October and plans to keep it in stores through the end of the year.

Booksellers, already competing with price clubs, drugstores and other nontraditional retailers — many of whom offer books at deep discounts — now face a new player in a tight market. But Lombard says “For One More Day” will be sold at full price and that Starbucks has no plans for a major expansion of books or other entertainment offerings.

“We don’t want customers to walk into their favorite Starbucks store and think it’s become a music store or a DVD store,” he says. “We’re going to stay true to the core of who we are. We’re a coffee company.”